TOTAL GYM CONSUMER - WHY DO YOU TRAIN?
Brochure
efi Sports Medicine Consumer Market Communications speak to the human desire to look attractive, to feel smart and to approach life with a satisfying sense of well-being and strength. Portraying lifestyle through design and photography helps me deliver the message that using equipment from efi Sports Medicine can deliver desired results. All of efi's products support a philosophy of functional training using dynamic natural movement.
The concept of this particular brochure was to ask the viewer "Why do you train?".
I selected common themes from the customer comment files to create the composites. These personal stories encapsulated the goals, dreams and achievements of the Total Gym customer. It also afforded a way to place three different Total Gym Models into real world scenarios. This approach proved to be very successful for EFI / TOTAL GYM
ROLE :
- • Concept
- • Art Direction
- • Design and Layout
- • Photoshoot Direction
