ENGINEERING FITNESS INTERNATIONAL - EMC

Product Trademark




Total Gym has aggressively adopted functional products that complement and enhance bodyweight training for all populations. All of their products support a philosophy of functional training using dynamic natural movement. The emc is a desktop cycle used for upperbody physical therapy with no weight bearing burden for the patient.


The orange swoosh marks signify the circular motion of the cycle and the path to wellness for the patient.




ROLE:

  • • Concept
  • • Art Direction
  • • Design
  • • Illustration


MORE IDENTITY WORK :





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ABOUT ME

I am an art director, web designer & filmmaker originally from Los Angeles, CA, now residing in Chula Vista Ca. Working on brand strategy and corporate identity are passions of mine. I beleive that every company has a personality and that properly crafting its presence in the marketplace can increase a company's profitability.


ASSOCIATIONS


DISTINCTIONS

2013 | Olympian High School Leadership Award
2009 | Davey Award
2008 | Communicator Award (3)
2007 | American G D Award (2)
2006 | Davey Award
2005 | efi Outstanding Achievement
2005 | Davey Award (3)
2005 | American In-house Design
2005 | American G D Award (3)
2004 | American G D Award (2)
2004 | The Creative Show - Silver
2003 | efi Outstanding Achievement
2003 | Telly Award
2002 | efi Leadership Award

CONTACT