EFI GRAVITY
Brochure
The Commercial Fitness Market is the most recently developed of efi Sports Medicine’s markets. The idea of their new product, the GTS (Gravity Training System), came from an unfulfilled need that existed in the health and fitness club industry. Equipment from various manufacturers competed for space on the floors of health clubs.
Typically, a workout encompassing all fitness components requires multiple pieces of equipment. The GTS®, anchor of the GRAVITYSystem, did it all in one machine. With GRAVITY, health and fitness club owners were able to attract new members and retain existing ones. So, club members and club owners alike got what they wanted.
This brochure was the main carrier of the printed message of the new GRAVITY SYSTEM by EFI. It was mailed to new leades as well as featured at every trade show that EFI attended.
ROLE:
- • Concept
- • Art Direction
- • Design and Layout
