EFI/GRAVITY TRADESHOW MARKETING
Pre-Show Mailer
This piece is a self-mailer that I developed for EFI's GRAVITY line of products. It was a pre-show mailer for an athletic training Trade Show. EFI was introducing a new product at the show, so the marquee seemed a natural fit. It was mailed to all the leads about 10 days prior to the event. There was a ticket attached that they would tear off and bring to the booth to redeem for a special unveiling. This drove more attendees to the booth than any other mechanism at the time.
ROLE:
- • Concept
- • Art Direction
- • Design and Layout
- • Illustration
