This piece was designed to carry two messages to two different user groups at the same time. The burgundy side was promoting one Total Gym model, while the blue side promoted another. The use of the z fold technique helped keep the information separated from eachother soo that the information never got to be overwhelming for the viewer of the piece.
I am an art director, web designer & filmmaker originally from Los Angeles, CA, now residing in Chula Vista Ca. Working on brand strategy and corporate identity are passions of mine. I beleive that every company has a personality and that properly crafting its presence in the marketplace can increase a company's profitability.
Creating thoughtful and effective graphic communication tools. Collaboration. Team-building. Results-driven design. Print Collateral, Web Development, Video production and editing.
2013 | Olympian High School Leadership Award
2009 | Davey Award
2008 | Communicator Award (3)
2007 | American G D Award (2)
2006 | Davey Award
2005 | efi Outstanding Achievement
2005 | Davey Award (3)
2005 | American In-house Design
2005 | American G D Award (3)
2004 | American G D Award (2)
2004 | The Creative Show - Silver
2003 | efi Outstanding Achievement
2003 | Telly Award
2002 | efi Leadership Award
