CASE STUDIES




TOTAL GYM REHAB RE-BRAND

EFI/Total Gym had been in the physical rehabilitation market since 1976. By The mid 2000s, EFI had developed a new exercise system, one that they felt would create a paradigm shift in the industry. So the company set out to brand the product for this market. The following is a case study of my approach to the development of the look and feel for the brand.

BUCKET BUDDY - STYLEGUIDE

Bucket Buddy is a Web Application that I am currently developing. It simply is an app to help you build a bucket list. To help me envision its online presence, I have developed a styleguide.

THE BRANDING OF GRAVITY

The GRAVITY SYTEM is a very robust product line brought to market by Engineering Fitness International. I was the Art Director for the team of people that brought this very diverse marketing project to market.

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ABOUT ME

I am an art director, web designer & filmmaker originally from Los Angeles, CA, now residing in Chula Vista Ca. Working on brand strategy and corporate identity are passions of mine. I beleive that every company has a personality and that properly crafting its presence in the marketplace can increase a company's profitability.


ASSOCIATIONS


DISTINCTIONS

2013 | Olympian High School Leadership Award
2009 | Davey Award
2008 | Communicator Award (3)
2007 | American G D Award (2)
2006 | Davey Award
2005 | efi Outstanding Achievement
2005 | Davey Award (3)
2005 | American In-house Design
2005 | American G D Award (3)
2004 | American G D Award (2)
2004 | The Creative Show - Silver
2003 | efi Outstanding Achievement
2003 | Telly Award
2002 | efi Leadership Award

CONTACT